Learn about the diverse global community on TikTok and how to connect with them.

Learn how to create an ad account on TikTok For Business Ads Manager.

Learn how to navigate TikTok For Business Ads Manager. You can find more detailed videos for each feature in the Ads Manager in our How-To page.

Learn how to add balance to your balance and ad accounts to kick off your campaigns.

Learn how to leverage TikTok Business Center to delegate campaign duties or manage your campaign information.

Learn how to best use the TikTok ad structure to organize and manage your campaign assets.

Learn about the different ad formats and objectives within the TikTok For Business Ads Manager and how to leverage them for your campaigns.

Learn how to monitor the performance of your ad campaign and generate ad campaign data reports

Learn how automated creative optimization (ACO) can help you to select the best creative asset combinations for your campaign.

Learn how to improve campaign targeting by leveraging your own data from website visits, CRMs, and other sources.

Learn how split testing—more commonly known as A/B testing—can be used to identify the audience that most resonates with your ad campaign.

Learn how to install a tracking pixel on your website to improve the performance of your ad campaign and gain marketing insights.

Learn the best practices for creating an engaging and impactful ad campaign on TikTok.