Grow your business with diverse brand solutions on TikTok and get to know the creative best practices for each.
TopView showcases your brand immediately when users open the app.
– Capitalize on TikTok’s premiere ad placement
– Build your audience with 18+ age, interest, gender and OS targeting
– Buy based on the audience and impression volume you want (up to 100% available impressions). Contact your sales representative for more info on CPM rates per quarter & market & availability.
Brands can break through as the first ad experience when targeted viewers open TikTok.
Accurately predict your reach & frequency for up to 90 days and book 225 days in advance
Built for branding
Utilize innovative branding features such as Interactive Add-Ons, Custom Audiences, Multiple Creative strategies
– Most native approach: full screen, sound on and sitting right in the middle of your TikTokfeed.
– Highly targetable: Consider the targeting options as well
– Can be used for any objective. Consider the funnel stage in the messaging
– Flexible video duration: 5-60sec. we recommend to keep it at 15sec.
Boost your results with native content
Spark Ads is the native ad format featuring existing TikTok accounts on the For You page. It can boost
– A relevant creator’s content under all objectives.
– Brand organic posts
It can be used for targeting all performance and branding auction objectives. The impact is clear:
Spark Ads have a 24% higher completion rate and 142% higher engagement rate than standard In-Feed Ads. It also delivers a 42% higher conversion rate.*