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Campaign Strategy

YAP leveraged an Always-On strategy and ‘TikTok-y’ creatives to drive
~15K app installs and counting at a 75% lower CPI vs. other platforms.

YAP, the UAE’s newest digital banking app, drove incremental app installs by leveraging an Always-On Awareness & App Installs strategy while constantly refreshing their creatives in line with key magic moments. The campaign used 6 different localized, relatable & creative TikToks which drove the success of YAP’s acquisition campaign.

Key Results




CPI vs. other platforms



“We were quite impressed with the daily reach our brand was receiving on TikTok. I believe this metric was an important factor in keeping our CPI low. It also, in general, highlighted to us how impressive the growth of the platform has been in the last year”
Shameek Aswani
Performance Marketing Lead