YAP leveraged an Always-On strategy and ‘TikTok-y’ creatives to drive
~15K app installs and counting at a 75% lower CPI vs. other platforms.
YAP, the UAE’s newest digital banking app, drove incremental app installs by leveraging an Always-On Awareness & App Installs strategy while constantly refreshing their creatives in line with key magic moments. The campaign used 6 different localized, relatable & creative TikToks which drove the success of YAP’s acquisition campaign.
CPI vs. other platforms