• The Context

The campaigns’ started end of march with a goal to generate conversions using multiple creatives per product and an uber engaged audience.

• The Idea

The key strategy to provide scale and reach with an efficient approach using the following creative methods which clearly outperformed client’s expectations and all other platforms:

1- ASMR

2- Unique local voice that discusses the product specifications with a creative effect

• The Game Plan

Leveraging conversion objective campaigns with spark ads, they generated 2K+ web conversions at a CPA $6.9 (VS goal of $10) and increase followers by 2K+/Month