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THE Group

Campaign Strategy

The Readers bookshop, part of THE Group Jordan, has been focused on all awareness activities due to the lack of having a website for their brand. The business objective however has been to drive queries and orders via their Whatsapp portal. For their Back to School campaign, TikTok has managed to solve for the current challenge via offering an instant page experience to replace the website and showcase different products available meanwhile redirecting to their Whatsapp portal as a final CTA. To amplify, THE Group have utilized Top Feed format to get a premium placement, whilst boosting their video via Spark ads.

Key Results


CTR driving to Instant Page


CTA clicks to their portal vs non-Top Feed campaign


Avg. view rate of Instant Page vs non Top Feed campaign

"Working with TikTok on this project was an outstanding experience. Launching our Instant Page with a WhatsApp portal as an alternative to an ecommerce website, has helped us in showcasing our products and we have noticed a magnificent growth in our reach and CTR. Thank you TikTok for being awesome!!"
Rawan Sabri
Regional Marketing & Communications Manager