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Campaign Strategy

How Ounass became the 1st player in the GCC to leverage TikTok’s creator led DSA templates to drive higher consideration & efficiencies in conversions.

  • The Context

The #TikTokMadeMeBuyIt phenomenon resulted in selling out dozens of products across many categories and Ounass, one of the region’s most innovative retailer, wanted to leverage its power to drive performance throughout its catalog of premium offerings.

  • The Game Plan

By successfully combining the Dynamic Showcase Ads & creator led approach, Ounass was able to display its catalog of products to the TikTok audience in a unique and contextually relevant manner. Ounass not only became the brand to premiere Brandformance in the region but also the first one to prove the efficiency of this new generation of Dynamic Showcase Ads templates.

  • The Idea

In order to increase meaningful relevancy and authentic reach, Ounass partnered with TikTok for Business METAP creative service entity ‘The Shop’ to develop a new dynamic showcase solution known as ‘Brandformance DSA’, using an exciting creator led template to feature its catalog of products to the right target audience in UAE.

Key Results


Higher CTR


Lower CPC


Higher VTR


Higher CVR

Ad & Creative Solutions