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Campaign Strategy

NEOM skyrockets in followers’ growth in one month with always-on & Spark ads.

  • The Context

After creating a new business page on TikTok and running a few awareness campaigns, NEOM wanted to increase its follower base in the shortest period possible.

  • The Idea

Kick off an always-on approach while leveraging the in-feed ads and spark ads along with the community interaction as objective.

  • The Game Plan

By implementing the community interaction objective alongside Spark ads as a key element to achieve the set KPI, NEOM’s fan base grew from 6,000 followers to 286.4K followers in just a month, with a paid increase of 230,456 in followers.

Key Results


Increase in Followers


Paid Profile Visits