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Mama Fine

Campaign Strategy

We know mamas listen to other mamas more than they listen to ads, so in collaboration with Mindshare MENA we helped Fine Hygienic Holding create a mama worth listening to! Mama Fine helped break through the noise of the home care category and speak straight to the target audience, and the results were incredible!

Leverage a native creator @mohannadalhattab90 using rap as a platform to communicate the key messages of the four new product developments in a light and comedic way. Scale the content using One-Day Max for premium placement in the feed, & targeted In-Feed Ads optimized for video views for sustained reach & frequency.

Key Results

+45% pts

Lift in Awareness

+28% pts

Lift in Familiarity

+28% pts

Lift in Recommendation

+27% pts

Lift in Purchase Intent