Lulu Hypermarket
Campaign Strategy
Lulu reached a larger audience by making their content more native to the TikTok platform (Before: video on the left, After: video on the right)
Lulu proved how powerful small changes in the way they produce content can be by using shorter video duration, trending music and effects seen on the platform.
CREATIVE ADVICE IMPLEMENTED:
- Reduce video length
- Use trending music tracks
- Use effects on still images
- Speed up video in some places
- Keep VO short and of value
Key Results
+253%
6s Video Views
-25%
CPM
- In-Feed Video Views
- Creative Best Practice
“TikTok For Business has been tremendous for Lulu Hypermarket to churn out new promotional content and reach out to our audience. The value for money spent has been far advanced in comparison to the other social media platforms. Spark Ads came in very handy to promote our content amongst new audience and the proportional reach reflects good return on investment.”
Muhammed Shafi
Senior Digital Marketing Executive, Lulu Hypermarket KSA
