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Gloria Global

Campaign Strategy

Gloria Global, a retail aggregator targeting GCC, was looking to scale online orders on TikTok. Using the “Purchase Intent” beta, where they can utilize audiences with user behavior that is more likely to purchase, they have been able to scale orders for their children’s Magic Book within the KSA market as compared to interest targeting ad groups. This has allowed them to scale their performance and drive a higher volume of orders by 5x for this product.

Key Results


Lower CPA vs. interest targeting


Higher orders vs interest targeting


Higher CTR vs interest targeting

"Thanks to Purchase intent feature, we were able to boost sales again for our product and scale orders on TikTok. We look forward to utilizing this targeting in our upcoming campaigns."
Performance Manager