Gloria Global, a retail aggregator targeting GCC, was looking to scale online orders on TikTok. Using the “Purchase Intent” beta, where they can utilize audiences with user behavior that is more likely to purchase, they have been able to scale orders for their children’s Magic Book within the KSA market as compared to interest targeting ad groups. This has allowed them to scale their performance and drive a higher volume of orders by 5x for this product.
Lower CPA vs. interest targeting
Higher orders vs interest targeting
Higher CTR vs interest targeting