A creative concept has been created for Floward around Mother’s Day through #SurpriseMomWith branded HashTag Challenge. Multiple Top Views ran through the duration of the campaign on Brand assets and creator’s content. A Branded Effect specific to the idea was created to boost engagement with Floward, while having users create content around the hashtag challenge that is directly associated with Floward. A Brand Lift Study was conducted to measure uplift on various brand awareness metrics.