• The Context

Centrepoint came to TikTok looking for new solutions to drive incremental revenue during the White Wednesday sales, knowing that the #TikTokMadeMeBuyIt phenomenon has proven again and again the ‘Sold Out power’ of our content creators community.

• The Idea

Centrepoint decided to leverage the creativity and authenticity of TikTok’s content creators and native ad formats through Spark Ads & Dynamic Showcase Ads across UAE & KSA to drive meaningful engagement and improve conversion metrics.

• The Game Plan

Through combining Spark Ads for a variety of top to mid funnel objectives along with TikTok’s Dynamic Showcase Ads, Centrepoint was able to reach TikTok’s diverse audience base and improve efficiency, ultimately driving higher incremental revenue during the 2nd phase compared to the previous period.