Last updated: August 1, 2021.

We have updated our Privacy Policy. Among other clarifying changes, we have added more details about the information we collect and how it’s used, including clarifications related to, for example, collection of ad profile information, and use of data for marketing communications and ad content moderation. 

Introduction

Welcome to TikTok for Commerce at tiktokfor.business/commerce, an information hub that is subject to this privacy policy (the “Site”). The Site allows you to learn more about our Black Friday insights and commerce narratives across business verticals and how brands can optimize their performance on TikTok.

The Site is provided and controlled by TikTok Pte. Ltd. (“TikTok”, “we”, “our” or “us”). Our registered office is at 1 Raffles Quay, #26-10, South Tower, Singapore 048583. We are the data controller of your personal data. 

This privacy policy ( the “Policy”) describes the Information that we gather from you (a natural person who is acting as an employee, owner, director, officer, or contractor of a company, partner, sole proprietorship, non-profit, or government agency) on the Site, how we use and disclose such Information, your rights and choices with respect to this Information, and how you can contact us if you have any questions or concerns. For the purpose of this Policy, “Information” means any information relating to an identified or identifiable individual. 

This Policy does not cover the processing of Information about your users and customers that (i) you provide to us (or we collect) via your use of TikTok Business Products; or that (ii) we receive via measurement partners integrated with your ad campaigns such as device identifiers, network identifiers, email addresses or phone numbers (“Ad Data”). Such processing is covered by the Privacy Policy of the product on which the advertising campaign is served (e.g. TikTok’s Privacy Policy). 

1. The types of personal data we use

Information We Collect Within the Site

We collect and process Information from you directly such as your name, email address and address.

Information You Provide To Us

Profile information. When you register on the Site or otherwise interact with us (e.g on the “Contact Us” tab on on the Site), you are required to provide certain personal data and/or business information including your name, your telephone number, your email address, your company name, your corporate location, and information to verify your identity, provide you with secure access to the Site and for future communications.

Information We Collect About You When You Use the Site

When you use the Site, we automatically collect network and device information such as your IP address, device identifier, name, type of operating system, Information obtained from Cookies (as defined below) and other tracking technologies, time zone, local settings, and server logs (which can include information like access dates and times).

2. Cookies 

Cookies and other similar technologies (e.g. pixels, local storage tokens, APIs etc.) are used to collect information from your device ( together, “Cookies”). We use cookies to operate the Site including, for example, to enable you to log into secure areas of the Site, to enable us to provide certain features and functionality, or to enhance your experience using the Site. Some of our third party service providers and business partners may also use such technologies in connection with the services they perform on our behalf. 

Your browser may offer tools to refuse or disable Cookies by modifying the settings in your browser. Because each browser is different, please consult the instructions provided by your browser. Please note that you may need to take additional steps to refuse or disable certain types of Cookies. In addition, your choice to disable Cookies is specific to the particular browser or device that you are using when you disable Cookies, so you may need to separately disable Cookies for each type of browser and device. However, please note that certain features of the Site may not work if you delete or disable Cookies.

3. How We Use Your Information

We process your Information for the following purposes:

• To enforce our terms (included those noted here) and wider TikTok policies.
• To enable us to administer, operate, and provide the Site to you so that you can access information from the Site.
• To keep the Site safe and secure.
• To respond to your business inquiries related to our products, and provide you with personalized advice about the services we offer.
• To ensure content from the Site is presented in the most effective manner for you and your device.
• To send marketing communications, including promotional and advertising materials that may be useful, relevant, valuable or otherwise of interest relating to products and services offered. You have the ability to opt out of receiving these communications by clicking a link in the footer of each marketing communication we send.
• To develop and improve the Site, including by analyzing user activity and performing A/B testing and conducting user surveys.
• To provide you with user support, including to perform troubleshooting and notify you about changes to the Site and service related notifications.

4. How We Share Your Information

We share your Information with selected third parties who store Information in certain countries outside your country (and, for individuals located in the EU, this may mean your Information is transferred outside the European Economic Area) such as in the US, Hong Kong and Singapore, where permitted by applicable law, as follows:

• Cloud storage providers to store the Information you provide and for disaster recovery service.
• IT services providers that provide us with SaaS services, such as services enabling us to store our customer relationship management information, etc.
• Advertising, marketing and analytics services providers, including advertising tracking services and business intelligence services, to assist us in promoting the Site.
• Members, subsidiaries and/or affiliates of our corporate group to enable us to provide the Site.
• Law enforcement agencies, government authorities, or other organizations if legally required to do so, or if we believe we need to do so; to establish, exercise, or defend legal claims or enforce our terms, conditions, and policies; to detect, prevent, or otherwise address security; for fraud or technical issues; to enforce our terms, conditions, and policies; or to protect rights.
• In connection with a business reorganization, sale of some or all of our assets, purchase of some or all of the assets of another entity, or in connection with a corporate restructuring, merger, or other changes of control or financial status of ByteDance or its subsidiaries.

5. Where do we store your Information?

The information that we collect from you may be transferred to and stored at/processed in countries outside your country (and, for individuals located in the EU, outside of the European Economic Area) – including in the US, Hong Kong and Singapore. Your Information is also processed by staff operating outside your country who work for us or for one of our suppliers.  We will take all steps reasonably necessary to ensure that your Information is treated securely and in accordance with this Policy.

6. Security Of Your Information

Unfortunately, the transmission of information via the internet or email is not completely secure. Although we will do our best to protect your Information, we cannot guarantee the security of your information transmitted through the Site or over email; any transmission is at your own risk. Once we have received your information, we will take appropriate technical and organizational measures to safeguard your Information against loss, theft and unauthorized use, access or modification.

7. Integration With Other Services Operated By Us Or Third Parties

The Site may integrate with, be hosted by or contain links to other applications, softwares, online platforms or services operated either by us, or by third parties. This Policy does not apply to such other applications, softwares, online platforms or services. Any information submitted by you directly to these applications, softwares, online platforms or services is subject to their respective applicable privacy policies. Please check these policies before you submit any information to these other online applications, software, online platforms or services.

We expressly disclaim any and all liability for the actions of third parties, including, but without limitation to, actions relating to the use and/or disclosure of Information by third parties.

8. How long do we store your Information?

We retain your information for as long as it is necessary to provide you with the service so that we can fulfil our contractual obligations and rights in relation to the information involved. Where we do not need your information in order to provide the service to you, we retain it only for so long as we have a legitimate business purpose in keeping such data. However, there are occasions where we are likely to keep this data for longer in accordance with our legal obligations or where it is necessary for the establishment, exercise or defence of legal claims.

After you have terminated your use of our Site we can store your information in an aggregated and anonymized format. 

9. Information Relating to Children

The Site is only for users over the age of 18 and is not directed at persons under the age of 18. Persons under the age of 18 are not allowed to use the Site or register on the Site.

We do not seek or knowingly collect any personal data about children under 13 years of age. If we become aware that we have unknowingly collected personal data about a child under 13 years of age, we will make commercially reasonable efforts to delete such information from our database. If you are the parent or guardian of a child under 13 years of age who has provided us with personal data, you may contact us to request it be deleted. See the section“Contact Us” below.

10. Changes

We may update this Policy from time to time. When we update the Policy, we will notify you by updating the “Last Updated” date at the top of this Policy when publishing the new Policy online. To the extent required by applicable law, we may also send you additional notices and/or seek your consent to material changes. We recommend that you review the Policy each time you visit the Site to stay informed of our privacy practices. 

11. Contact Us

If you wish to talk with us about how we process your Information, please contact us at https://www.tiktok.com/legal/report/privacy and we will endeavor to deal with your request as soon as possible.

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© Copyright 2021 TikTok. All rights reserved.

3. Use Restrictions

In accessing any part of our Website, you agree not to:

• use our Website in such a way that disrupts, interferes with or restricts the use of our Website by other users;
• use our Website for any activities which breach any laws or regulations or infringe any third party rights;
• use the personal information of another person in order to access or use our Website;
• remove, obscure, or alter any copyright notices, trademarks, or other proprietary rights notices of ours or any third party;
• decompile, reverse engineer, disassemble, copy or adapt any software or other code or scripts forming part of our Website; and
• transmit any viruses, Trojans, worms, logic bombs or other material which is malicious or technologically harmful through our Website.

4. Personal Data

In order to access the Website, you will need to use a username and password. You are solely responsible for the security and proper use of your password, which should be kept confidential at all times and not disclosed to any other person. We accept no liability for any unauthorised or improper use or disclosure of any password. You must notify us immediately if you believe that your password is known to someone else or if it may be used in an unauthorised way in order for us take remedial action. Your personal data will be processed in accordance with our privacy policy (below).

5. Ownership of the Website

The Website and its content, including their “look and feel” (e.g., text, graphics, images, logos), proprietary content, information and other materials, are protected under copyright, trademark and other intellectual property laws.  We reserve all rights in connection with the Website and its content, including, without limitation, the exclusive right to create derivative works.

6. Intellectual Property Rights

a. The “TikTok” name, the terms and logos relating to the TikTok mobile apps and all related names, logos, product and service names, designs and slogans are trademarks of TikTok or its affiliates or licensors.  Other names, logos, product and service names, designs and slogans that appear on the Website and/or TikTok mobile apps are the property of their respective owners, who may or may not be affiliated with, connected to, or sponsored by TikTok.

b. You may be able to feedback, comments and suggestions for improvements to the Website (“Feedback”). You acknowledge and expressly agree that any contribution of Feedback does not and will not give or grant you any right, title or interest in the Websites it’s content and/or in any such Feedback. All Feedback becomes the sole and exclusive property of TikTok and TikTok may use and disclose Feedback in any manner and for any purpose whatsoever without further notice or compensation to you and without retention by you of any proprietary or other right or claim. You hereby assign to TikTok any and all right, title and interest (including, but not limited to, any patent, copyright, trade secret, trademark, show-how, know-how, moral rights and any and all other intellectual property right) that you may have in and to any and all Feedback.

c. By using the Website, you agree not to copy, distribute, modify or make derivative works of any materials or information on the Website without TikTok’s prior written consent.  

7. DISCLAIMER.

YOUR ACCESS TO AND USE OF THE WEBSITE ARE AT YOUR OWN RISK. THE WEBSITE IS PROVIDED “AS IS” AND WE MAKE NO WARRANTY OR REPRESENTATION TO YOU WITH RESPECT TO IT.  IN PARTICULAR WE DO NOT REPRESENT OR WARRANT TO YOU THAT: (A) YOUR USE OF THE WEBSITE WILL MEET YOUR REQUIREMENTS; (B) YOUR USE OF THE WEBSITE WILL BE UNINTERRUPTED, TIMELY, SECURE OR FREE FROM ERROR; AND (C) DEFECTS IN THE OPERATION OR FUNCTIONALITY OF ANY SOFTWARE PROVIDED TO YOU AS PART OF THE WEBSITE WILL BE CORRECTED.  NO CONDITIONS, WARRANTIES OR OTHER TERMS (INCLUDING ANY IMPLIED TERMS AS TO SATISFACTORY QUALITY, FITNESS FOR PURPOSE) APPLY TO THE WEBSITE EXCEPT TO THE EXTENT THAT THEY ARE EXPRESSLY SET OUT IN THESE TERMS. WE MAY CHANGE, SUSPEND, WITHDRAW OR RESTRICT THE AVAILABILITY OF ALL OR ANY PART OF THE WEBSITE FOR BUSINESS AND OPERATIONAL REASONS AT ANY TIME WITHOUT NOTICE.

8. LIMITATIONS OF LIABILITY.

IN NO EVENT SHALL WE OR OUR  WEBSITE PROVIDER OR LICENSORS BE LIABLE TO YOU FOR: (A) ANY LOSS OF PROFIT (WHETHER INCURRED DIRECTLY OR INDIRECTLY); (B) ANY LOSS OF GOODWILL; (C) ANY LOSS OF OPPORTUNITY; (D) ANY LOSS OF DATA; AND/OR (E) ANY INDIRECT OR CONSEQUENTIAL LOSSES WHICH MAY BE INCURRED BY YOU. NOTHING IN THESE TERMS SHALL EXCLUDE OR LIMIT OUR LIABILITY FOR LOSSES WHICH MAY NOT BE LAWFULLY EXCLUDED OR LIMITED.

9. Applicable Law, Jurisdiction and Supplemental Terms

These Terms, their subject matter, their formation, and any disputes relating to these Terms are subject to the laws of Singapore.

10. Terms Modification

We may modify these Terms from time to time in which case we will update the “Last Revised” date at the top of these Terms.  If we make changes that are material, we may attempt to notify you, such as by e-mail. However, it is your sole responsibility to review these Terms from time to time to view any such changes.  The updated Terms will be effective as of the time of posting, or such later date as may be specified in the updated Terms. Your continued access or use of the Website after the modifications have become effective will be deemed your acceptance of the modified Terms.

11. Entire Agreement

These Terms, our wider policies, including but not limited to the Privacy Policy and Community Guidelines constitute the whole legal agreement between you and TikTok and govern your use of the Website and completely replace any prior agreements between you and TikTok in relation to the Website.

12. No Waiver

Our failure to insist upon or enforce any provision of these Terms shall not be construed as a waiver of any provision or right in these Terms.

13. Security

We do not guarantee that our Website will be secure or free from bugs or viruses. You are responsible for configuring and securing your information technology, computer programs and platform to access our Website. You should use your own virus protection software.

14. Severability

If any court of law, having jurisdiction to decide on this matter, rules that any provision of these Terms is invalid, then that provision will be removed from the Terms without affecting the remaining Terms which will continue to be valid and enforceable.

15. No Assignment

You may not assign any of your rights or delegate your obligations under these Terms, whether by operation of law or otherwise, without the prior written consent of TikTok. We may assign these Terms in their entirety (including all terms and conditions incorporated herein by reference), without your consent, to a corporate affiliate or in connection with a merger, acquisition, corporate reorganization, or sale of all or substantially all of our assets.

16. Confidentiality

You acknowledge and agree that any and all information, data, metrics or similar included in the Website is confidential by nature and you shall not disclose any such information to any third party. 

17. Contact

Questions?  You may contact us by e-mail at menat.business.marketing@bytedance.com