Amplify your brand’s success and bring back the joy of shopping
Starts Here
Success Starts Here
You have the attention of the whole TikTok community, don’t miss your chance to shine and grow your sales, end your year with a big win!
THE URGE
TO SPLURGE
JOYFUL
DISCOVERY
COMMUNITY
PROOFED
JOY OF
SHOPPING
FLYWHEEL
EFFECT
Black Friday Insights & Data
The TikTok community is leading the charge on all things commerce – especially when it comes to Black Friday.
71%
agree that TikTok inspired them to shop even when they weren’t looking to do so. Marketing Science US Authenticity Study 2020 conducted by Kantar MENAT
68%
of TikTok users intend to create their own Black Friday content this year. IPSOS Black Friday 2021 predictions - Jul 2021
40%
increase in number of categories TikTok users are expected to buy from this year during Black Friday. IPSOS Black Friday 2021 predictions - Jul 2021
Understand online shoppers and target your efforts to end the year with the results of a winner.
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Latest Webinars
Check out the latest and greatest on all things commerce!
Video on-demand
Community Commerce: The #Makeup Phenomenon on TikTok
Video on-demand
Community Commerce: Behind the Sunset Lamp Trend
Video on-demand
Community Commerce: Demystifying the Baked Feta Pasta Challenge
Video on-demand
Understanding Community Commerce
Video on-demand
TikTok Reimagines Commerce
Video on-demand
Bringing Back The Joy Of Shopping
Video on-demand
TikTok Made Me Buy It
Video on-demand
Three Tips to Embrace our Ad Solutions
Video on-demand
TikTok & Black Friday, why?
Video on-demand
Are all shoppers the same?
Case Studies
Check out how brands across the globe have leveraged TikTok solutions to put the market back in marketplace.
Nice One Black Friday 2020
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Nice One’s new & improved TikToks made the brand stand out & gave our shoppers all the right feels
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Campaign Strategy Implemented:
Objective: Drive installs & In app Purchases. The product mix that Nice One had in place included both auction and reservation buying types with placements to tackle the consumer journey throughout the conversion funnel.
+4.6%
ROI
+2.96%
CVR
+37%
Increase in Ad Recall
Nice One KSA
KSA
Nice One drove App Installs by capturing TikTok Users across KSA through creative diversification
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Campaign Strategy Implemented
The objective of the campaign was to drive installs and purchases with a variation of 14 creatives that showcase the range of products with tutorials.
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Key Results
Revenue Impact Results:
4.8 X
ROAS
3.6%
CVR
$1.9
CPI
A101
Turkey
With the help of TikTok’s best chef creators, A101 inspired countless Ramadan dinner tables while building their brand attribute of affordability.
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Campaign strategy implemented:
A101 sponsored a Ramadan-themed TikTok hashtag for popular chef creators to create Ramadan recipes made with A101 products, showcasing their affordability, quality, and value for money.
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Key results
Revenue Impact Results:
+12 Pts
Brand Perception "Has good offer and promotions"
+10 Pts
Brand Perception "Is a brand that offers high quality products"
+12 Pts
Purchase Intent
Mall of the Emirates
UAE
MAF’s #MyMOEDance Hashtag Challenge Triggered 60% User Joy* while Strengthening Brand Perception and Visitation Intent
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Campaign Strategy Implemented
A full suite omnichannel approach came to life through a 1 Hour TikTok Live where users in the mall could participate and shoot the challenge.
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Key results
Revenue Impact Results:
+53 Pts
Lift in Visitation Intent
+21 Pts
Lift in Brand Perception
+60 Pts
Agreed that HTC was an overall enjoyable experience
Sephora
UAE & KSA
Sephora’s HTC Increases Brand Recognition & Purchase Intent
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Campaign Strategy Implemented
Sephora launched its global campaign through a TikTok challenge across both KSA & UAE to strengthen their brand footprint and presence.
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Key results
Revenue Impact Results:
+33%
Unique Brand Recognition
+50%
Uplift in Purchase Intent
$2 CPI
8% lowest lower CPI during HTC vs pre/post HTC days
6th Street
KSA
Hashtag Challenge + Branded Effect Uplifts 6th Street’s Website Revenue by +30% in promotional campaign
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Campaign Strategy Implemented:
6th Street used a 6-day HTC in combination with an Branded Effect and Creator Collaboration to build awareness and conversions around its monthly offer.
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Key Results
Revenue Impact Results
30%
Uplift in Website revenue in KSA
51%
Website traffic lift(on 1st day of the HTC)
11%
Increase in overall website ROI
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