The “Why” Behind the Buy & Understanding your (shopper) self
Why do we (humans) do what we do has to be one of the most researched, reported and reflected on topic amongst psychologists. Admittedly, quite a complex one and, something we marketers are fixated on. And … Rightly so.
Can you remember the last thing you bought?
You certainly remember how you felt after the purchase, perhaps even during the purchase, but can you delve into your thoughts and motivations to articulate out how you felt before?
Too many questions and too many matrixes to create. But … What if it were simpler?
The eComm industry is forecasted to reach a market size of ~ $94Bn in MENAT by 2024 and the retail industry to reach $434 Bn in MENAT by 2024 So, I'm on a mission to make sense of these so-called shopping triggers and I believe, there is no better way to do so than to start from the beginning, from once upon a time.