Over the past 20 years we have seen a dramatic change in the media scene

Long established channels like TV have been overwhelmed with an insurgence of new mediums all vying for viewers eye-balls, and share of heart. Off the back of this shift, media plans have also had to evolve and now focus on diversity of channels to achieve that much desired reach.

The challenge brands are facing today is;

are eyeballs really the answer?

TikTok's relevance transferred to advertising:


Don’t mind advertisements on the platform from content creators if they are entertained.


Are open to brands and hearing about new products.


Find brands on TikTok credible.


Trust the quality of the brands being advertised.

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