Unicorns are
awesome
and here is
the proof Key Insights

#0

TikTok is the second most used platform in the MENA region, overtaking all digital platforms

0+

years of content created in Jan 2022

0%

incremental reach compared to other platforms

1.6x

ROAS compared to other digital channels for Startups on TikTok

Top 5 Digital Services Industries

Start-ups like yours in the digital industry are multiplying their viewership and making meaningful connections with their audiences on TikTok

  • +252%

    Growth in
    Video views

  • +220%

    Growth in
    Video views

  • +172%

    Growth in
    Video views

  • +65%

    Growth in
    Video views

  • +2940%

    Growth in
    Video views

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Welcome to TikTok
Project Unicorn

4 creative tips to be
successful on TikTok

5 Things to know about
TikTok's product solutions

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How to start advertising with TikTok Ads Manager
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Discover TikTok Creator Marketplace
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Real Connections with Spark Ads
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Inspire

The road to becoming the next unicorn. Explore how TikTok helped clients drive impactful results.

WeMoney - App Install

Australia

Driving app installations through an always-on UGC campaign.

WeMoney ran a series of In-Feed Ads, which appear natively within the target audience's 'For You' feed where they discover new content on TikTok.

Key results

Revenue Impact Results:

5.8%

Conversion Rate

$0.4

Cost Per Click

1.9M+

Impressions

Justmop - App Install

UAE

Generating app installs and conversations through TikTok Creator Marketplace.

Thanks to TTCM's easy-to-use search function, Justmop was able to quickly find and connect with the right creators to help promote the company's services.

Key results

Revenue Impact Results:

3x

Revenue & lower funnel purchase

54%

Decrease in CPI

7x

App installs

STC Pay - Branding

KSA

Fintech, but make it TikTok

STC Pay utilized TikTok’s TopView & Brand Auction ad solutions to capture the attention of new tech savvy clientele & boost affiliation among youth in Saudi Arabia.

Key results

Revenue Impact Results:

4.9M

Reach

14M

Total Video Views

69%

Uplift in Brand Relationship

The Photo Studio - App Install

Australia

Increasing leads by running an on platform competition.

The team used Lead ads that redirected users to a lead generation form and to drive low cost per lead, the campaign budget was optimised towards form completion.

Key results

Revenue Impact Results:

300K

Impressions

53%

Lower CPL compared to a Conversion compaign

12%

Conversion rate (vs.goal of 10%)

PostFinance - Branding

Switzerland

Sparking genuine intrigue and awareness for opening a new bank account with a younger audience in Switzerland.

PostFinance ran two types of ads – a TopView and One Day Max In-Feed Ad – to reach its objective at lightning speed.

Key results

Revenue Impact Results:

6.3M

Impressions

16%

Click-Through rate

17%

Engagement Rate

Cheerz - Acquisition

France

Helping French photo printing app Cheerz reach a new audience across the country.

To engage with their audience in a meaningful way, Cheerz and Addict Mobile created an In-Feed Auction Ad using TikTok Ads Manager.

Key results

Revenue Impact Results:

2x

IPM

7%

Reduction in CPA

Meet the team

Joanne Chehab

Head of Business Partnerships for MENA Managed Services

Sofiane Haddadi

Client Partner for MENA Digital Services

Alvaro Vicente Silvestre Saez

Client Partner for MENA Digital Services

Sandeep Dhar

Client Solutions Lead for MENA Managed Services

Let's Tok

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