Let’s give people their first uninterrupted Ramadan experience
Be Familiar
How to be familiar with the community on TikTok during Ramadan.
Be Relatable
How to be present in all sub-moments throughout the entire holy month.
Be Noticeable
How to plan, optimize and measure for success during Ramadan.
Tell me it’s Ramadan
77%
use TikTok to discover iftar ideas
IPSOS, Ramadan 2021
74%
use TikTok to discover the best Ramadan deals
IPSOS, Ramadan 2021
2.6x
more ad memorability
IPSOS, Ramadan 2021
5x
more purchase motivation than industry standards
IPSOS, Ramadan 2021
1.92x
increase in brand awareness
IPSOS Ramadan 2021
3.52x
more cost efficient in driving reach than TV
Kantar Cross-Media Study, KSA
On Demand webinars
Ramadan is coming and what that means for brands is that the race for attention has started. Find out how you can stand out amongst the crowd on TikTok and drive business results during this year’s holy month.
How to be familiar, relatable and noticeable with TikTok
Coming Soon
Create natively for TikTok
How can brands stop making ads and start making TikToks? The first way is by partnering with creators and utilizing their knowledge and expertise. The second is for advertisers to own the creative process themselves. We've designed solutions that make both options simple and seamless.
Case studies
Learn how TikTok drove real business results during last year’s Ramadan.
KIA Sonet
KSA
KIA wanted to raise awareness and consideration for the new KIA Sonet in KSA, so they collaborated with @iimeeto, one of Saudi's most famous creators, and launched a series of four "Mom approved" videos, because Moms approval is everything! The content was pushed on TopViews and In-feed ads leading to phenomenal results.
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Key results
Revenue Impact Results:
21%
increase in brand awareness
12%
uplift in purchase intent
59%
responded that the ad made them want to buy the brand vs the 36% norm
Garnier
UAE & KSA
Garnier partnered with beauty and haircare creators to build awareness of Garnier Hair Food and educate the community on the benefits of each variant. To mimic an interactive experience that was driven by creators, the assets were animated and scaled to the brand's audience through in-feed ads for optimal and efficient reach and frequency.
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Key results
Revenue Impact Results:
12%
lift in awareness for KSA
33%
lift in recommendation for KSA
27%
lift in purchase intent for KSA
22%
lift in awareness for UAE
20%
lift in recommendation for UAE
23%
lift in purchase intent for UAE
Fine Guard
UAE
Fine Guard leveraged a native creator @mohannadalhattab90 using rap as a platform to communicate the key message of the four new product developments in a light and comedic way. The content was scaled using One-Day Max for premium placement in the feed, and targeted In-Feed Ads optimized for video views for sustained reach and frequency. Fine Guard's creative collaboration with TikTok Creator @mohannadalhattab90 drove up awareness, familiarity and purchase intent.
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Key results
Revenue Impact Results:
45%
lift in awareness
28%
lift in familiarity
28%
lift in recommendation
27%
lift in purchase intent
Starbucks
KSA
During Ramadan, Coffee is one of the hardest things to give up for Coffee lovers. How how could Starbucks take par into the celebration without seeming like a temptation? They decided to celebrate the moment you get to reunite with your caffeinated love in a very Ramadan way, taking cues from famous Egyptian Ramadan series style. Through a Hashtag Challenge, users were invited to participate, act out and celebrate the unique joy that their favorite Starbucks drink gives them.
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Key results
Revenue Impact Results:
31%
lift in purchase intent
22%
lift in brand perception
Ask us anything
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