Why Relevance is the New Reach
The reach based media plan is no longer enough. It’s time to start thinking about media plan 2.0. which puts less emphasis on simply reaching more eyeballs and places greater import on capturing share of heart.
The reach based media plan is no longer enough. It’s time to start thinking about media plan 2.0. which puts less emphasis on simply reaching more eyeballs and places greater import on capturing share of heart.
