In order to win the hearts of gamers, brands need to gain their trust by building a long-term relationship and understanding their behaviors to provide solutions that adds value to their gaming lifestyle.
Pre-promotion
Promotion
Post-promotion
TikTok users are gamers by heart. Their love for the game is undeniable. Not only do they love it, they love talking about it and sharing it.
of TikTok gamers create content on a regular basis.
GWI 2020- TikTok Gamers.
global gaming audience growth as of July 2021.
TikTok Internal Data - October 2021.
increase of gaming content video views compared to January 2021.
TikTok Internal Data - October 2021.
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Explore how TikTok has helped gaming clients drive impactful results.
By using TikTok as a Soft Launch channel, ACE Games was pushed to #1 in the US!
"After seeing the success of Hypercasual Games on TikTok, we were certain we could utilize TikTok as our top acquisition channel. After testing and working closely with our TikTok team, we successfully used TikTok to push Mix n Drink to the #1 spot in the US. We will advance our close collaboration with TikTok and launch many more games on TikTok first!"
Gökhan Kalkan, Head of User Acquisition, ACE Games
for Install Volumes
CPI vs other networks
impressions vs other networks
By using TikTok as a creative launch channel, Magic Lab was pushed to #1 in the US for the "Text and Drive" game!
for Installs
Average CPI
US Android Casual Games
The team at Magic Labs focused on TikTok exclusively for their soft launch for Fidget Trading 3D. They developed a Soft Launch strategy for TikTok focusing on creative testing and iterations. This produced high quality native TikTok content, and drove Fidget Trading to #1 in the US for iOS and Android Charts for 7+days and led to 39 #1 Charts globally.
"As a UA channel, TikTok is extremely powerful. Its ability to scale quickly and bring high LTV users is unparalleled. Also, with the new soft launch methodology developed on TikTok, the ability to create and test engaging creatives that can be used across channels is also a time saver!"
Mert Ersöz, Head of UA, Magic Labs
UA Channel for Install Volumes
Average lower CPI on TikTok
#1 charts positions globally
Big Farm was looking to develop more engagement and user-generated content to enable them to reach new US gamers on TikTok, but struggled to find the right creators for their game. To solve for this, they used TikTok Creator Marketplace and quickly found and partnered with Judy Bao, a popular TikTok creator. By leveraging her content with Spark Ads, they were able to diversify their creative strategy, increase video engagement, expand their player-base and ultimately drive more revenue for Big Farm Mobile.
“TikTok is a tremendous UA channel for us, - innovations such as being able to utilize influencers on a performance basis is extremely exciting. This is definitely a new creative route for us, which is presenting some interesting opportunities.”
Davide Sinigaglia, UA Team Lead, Good Game Studios & Stela Karandrea, UA Manager, Good Game Studios.
D7 ROAS
purchase
in video watch time
Getcontact wanted to enhance their great reach in Malaysia and used TikTok Creator Marketplace to choose the right creator for directing users to install the app. They then used Spark Ads via TikTok Creator Marketplace to create a campaign with the creator's organic content. "As an influencer marketing team, we're always trying to find a way to make things easier while reaching out to creators. TikTok Creator Marketplace is a great way for marketers to reach out and connect with creators" Merve Koc, Influencer Marketing Team Leader, Teknasyon.
CVR Uplift
Cost per install
This stage will help you to test and optimize the elements of your game before the game is officially launched. It is crucial for a healthy launch and mainly focused on Product Testing and Marketing Pre-launch.
Before the game is officially launched, advertisers may acquire players on a small scale to test product capabilities and ensure that there’s no major technical issues.
As for some representative regions where player loyalty and value are high, the competition level becomes intense. While targeting Countries that have high volume and low CPI, Pre-launch can effectively avoid competition while acquiring a large number of core users.
Once the game is officially in the app store, the main target is to acquire a large number of active users with a reasonable cost and stable retention rate.
In order to get a higher ranking in the App Store (to get more organic downloads for free), some clients may ignore the cost and user quality to acquire more install volume.
When the game has acquired enough user volume, it comes to the post-promotion period, during which the main goal is to acquire high-value players with either high purchase power or high loyalty to increase ROI and DAU.
In this period, conducting timely promotion on key events and holidays is also recommended.