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You have the attention of the whole TikTok community, don’t miss your chance to shine and grow your sales, end your year with a big win!

THE URGE
TO SPLURGE
JOYFUL
DISCOVERY
COMMUNITY
PROOFED
JOY OF
SHOPPING
FLYWHEEL
EFFECT

Black Friday Insights & Data

The TikTok community is leading the charge on all things commerce – especially when it comes to Black Friday.

71%

agree that TikTok inspired them to shop even when they weren’t looking to do so. Marketing Science US Authenticity Study 2020 conducted by Kantar MENAT

68%

of TikTok users intend to create their own Black Friday content this year. IPSOS Black Friday 2021 predictions - Jul 2021

40%

increase in number of categories TikTok users are expected to buy from this year during Black Friday. IPSOS Black Friday 2021 predictions - Jul 2021

Understand online shoppers and target your efforts to end the year with the results of a winner.

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Case Studies

Check out how brands across the globe have leveraged TikTok solutions to put the market back in marketplace.

Nice One Black Friday 2020

  • Nice One’s new & improved TikToks made the brand stand out & gave our shoppers all the right feels

  • Campaign Strategy Implemented:

    Objective: Drive installs & In app Purchases. The product mix that Nice One had in place included both auction and reservation buying types with placements to tackle the consumer journey throughout the conversion funnel.

    +4.6%

    ROI

    +2.96%

    CVR

    +37%

    Increase in Ad Recall

Nice One KSA

KSA

Nice One drove App Installs by capturing TikTok Users across KSA through creative diversification

  • Campaign Strategy Implemented

    The objective of the campaign was to drive installs and purchases with a variation of 14 creatives that showcase the range of products with tutorials.

  • Key Results

    Revenue Impact Results:

    4.8 X

    ROAS

    3.6%

    CVR

    $1.9

    CPI

A101

Turkey

With the help of TikTok’s best chef creators, A101 inspired countless Ramadan dinner tables while building their brand attribute of affordability.

  • Campaign strategy implemented:

    A101 sponsored a Ramadan-themed TikTok hashtag for popular chef creators to create Ramadan recipes made with A101 products, showcasing their affordability, quality, and value for money.

  • Key results

    Revenue Impact Results:

    +12 Pts

    Brand Perception "Has good offer and promotions"

    +10 Pts

    Brand Perception "Is a brand that offers high quality products"

    +12 Pts

    Purchase Intent

Mall of the Emirates

UAE

MAF’s #MyMOEDance Hashtag Challenge Triggered 60% User Joy* while Strengthening Brand Perception and Visitation Intent

  • Campaign Strategy Implemented

    A full suite omnichannel approach came to life through a 1 Hour TikTok Live where users in the mall could participate and shoot the challenge.

  • Key results

    Revenue Impact Results:

    +53 Pts

    Lift in Visitation Intent

    +21 Pts

    Lift in Brand Perception

    +60 Pts

    Agreed that HTC was an overall enjoyable experience

Sephora

UAE & KSA

Sephora’s HTC Increases Brand Recognition & Purchase Intent

  • Campaign Strategy Implemented

    Sephora launched its global campaign through a TikTok challenge across both KSA & UAE to strengthen their brand footprint and presence.

  • Key results

    Revenue Impact Results:

    +33%

    Unique Brand Recognition

    +50%

    Uplift in Purchase Intent

    $2 CPI

    8% lowest lower CPI during HTC vs pre/post HTC days

6th Street

KSA

Hashtag Challenge + Branded Effect Uplifts 6th Street’s Website Revenue by +30% in promotional campaign

  • Campaign Strategy Implemented:

    6th Street used a 6-day HTC in combination with an Branded Effect and Creator Collaboration to build awareness and conversions around its monthly offer.

  • Key Results

    Revenue Impact Results

    30%

    Uplift in Website revenue in KSA

    51%

    Website traffic lift(on 1st day of the HTC)

    11%

    Increase in overall website ROI

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