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UAE

Campaign Strategy

In a year with restricted travel, the UAE launched #theworldscoolestwinter campaign, highlighting the amazing sites and activities the UAE has to offer.

The World’s Coolest Winter #challenge inspired TikTokers to rediscover the 7 Emirates, achieving 25% uplift in awareness and 17% uplift in behavior.

Key Results

25%

Uplift in awareness

17%

Uplift in Behavior

89%

Ad likability

8.7K

User Generated Videos