UAE
Campaign Strategy
In a year with restricted travel, the UAE launched #theworldscoolestwinter campaign, highlighting the amazing sites and activities the UAE has to offer.
The World’s Coolest Winter #challenge inspired TikTokers to rediscover the 7 Emirates, achieving 25% uplift in awareness and 17% uplift in behavior.
Key Results
25%
Uplift in awareness
17%
Uplift in Behavior
89%
Ad likability
8.7K
User Generated Videos
