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Campaign Strategy

Nespresso, one of the leading coffee brands around the world, known for its unique luxury coffee machines and capsules, recently launched a new line with upgraded technology called Vertuo. Nespresso wanted to raise awareness about Vertuo among TikTokers in both Saudi Arabia and the United Arab Emirates while activating the community’s participation on the platform to increase its audiences’ interaction with the brand.

Key Results


Uplift in Ad Recall


Uplift in Favorability


Uplift in Purchase Intent