Switzerland Tourism is a federal corporation under public law tasked with promoting domestic and international tourism demand for Switzerland as a holiday, travel and convention destination. 

 Already nailing organic engagement on TikTok with a six-month old Business Account, the national marketing organisation felt it is time to take the next step on its TikTok adventure, by running paid campaigns. It aimed to run ads and develop a deeper understanding of its audience, as well as boosting brand awareness in Switzerland.