e.l.f. and Movers+Shakers created the most-viral campaign ever on TikTok, with consumers contributing nearly 5 million user-generated videos.
It became a true pop culture moment! Celebrities like Lizzo, Ellen & Reese Witherspoon joined (unpaid). It spread organically through Instagram, YouTube & Twitter.
The original music track became so popular, e.l.f. released it on Spotify & iTunes, and DJs played it in clubs. It racked up 20M+ streams.
So then e.l.f. and Movers+Shakers dropped the music video on Vevo, in partnership with Republic Records!
User Generated Videos
Earned Media Impressions