DİMES, Turkey’s leading fruit juice brand, has been delighting it’s loyal customers since the 1950’s. To bring DİMES, Turkey’s leading beverage brand, to a global scale, with an uncompromising respect for nature and humanity.

The challenge? Launch their brand new array of milkshakes in the Turkish market.

Simply introducing their new milkshake product to the market was not DİMES’ goal; they wanted to establish an emotional connection with customers, engage their audience, and hit specific targets for intent to purchase and product referral. But how could they address each of their launch pillars in a single place with a single campaign?

The answer? TikTok